Trauma & Impulse Notes
Gambling behaviour

Chasing Losses: What Loss Aversion Explains

Going back to win money back is one of the listed signs of gambling disorder. Behavioural economics offers a reason for it: a loss hurts more than an equal gain pleases, so people accept bigger risks to avoid making a loss final.

What loss aversion is

Daniel Kahneman and Amos Tversky set out prospect theory in 1979. One of its central findings is that people become more willing to take risks when facing a loss than when facing a gain. Once money is down, "one more bet might get me level" looks far more attractive than "stop now and be certain of the loss".

Why chasing is especially risky

Rules set in advance beat willpower in the moment

  1. Decide the most you will lose before you start, and end there without negotiating.
  2. Treat lost money as entertainment already spent, not as a balance to recover.
  3. If the thought is "just one more", that is the cue to leave.

If these rules keep failing, see the help and resources page.

Last updated 2026-10-12 · Trauma & Impulse Notes editors